Good News: LVTC Students Won the First Prize in the Final of "National College Students Live E-commerce Innovation and Entrepreneurship Competition"

Source:   Author:   Senior Editor:   Release Date: November 14, 2022

From News Center (Text by Qin Xiaoyun and Photo by Zhou Yin, School of Trade and Tourism Management) On the afternoon of November 13, 2022, the national final of the "Third National College Students Live E-commerce Innovation and Entrepreneurship Competition" was concluded, which was jointly sponsored by the National Live E-commerce Vocational Education Group and Yiwu Municipal Human Resources and Social Security Bureau. Since its launch in May, it has lasted for more than 6 months. In two seasons, 482 teams from 184 colleges and universities participated in the competition, and 57 teams from 40 colleges and universities have stood out and finally made it to the final. Due to the pandemic, the competition was conducted online.

Since receiving the notice of the competition, leaders of LVTC School of Trade and Tourism Management have attached great importance to and provided all-round support for the competition, and selected teachers such as Zhou Yin and Qin Xiaoyun to guide students to prepare for the competition. During the six-month training and competition, the "Miracle Team" consisting of Jiang Wanjuan, Liang Huixia, and Subinur Anwail of the 2020 Marketing Class 2 finally won the first prize (third place in China) and the "First Dream Team" consisting of Meng Wenfu, Lu Yanping and Li Yuxin of the 2020 Marketing Class 3 won the second prize. The team members said that through training and competitions, their comprehensive ability has been fully exercised, and valuable experience has been accumulated to improve their live streaming operation ability and short video operation ability.

This competition connects the new occupation of "Internet Marketer" with the professional content and ability requirements of "Live-streaming Salesperson", covering four core positions: live-streaming planning, live-streaming sales, live-streaming operation and live-streaming promotion. The participating teams need to complete the two core modules of live-streaming simulation operation and live-streaming actual operation within 3 hours. Conduct an all-round assessment of the contestants' live streaming ability. In the short video operation module, contestants complete the operation planning, short video script writing and video release of TikTok short video accounts within the specified operation period by diverging their ideas. Through the online cloud monitoring of Tencent Meeting, the fairness and justice of the competition were ensured.

The excellent performance of the 2020 Marketing Class students in the Finals of the National College Students Live E-commerce Innovation and Entrepreneurship Competition demonstrated their personal elegance and professional competence, fully demonstrating LVTC's active practice of teaching reform achievements of "promoting learning, teaching, reform and construction through competitions". LVTC will also take this opportunity to strengthen major construction and teaching reform, further build a long-term mechanism for student competitions, integrate the Competition Program into the course teaching content, strengthen the training of core skills and comprehensive skills, and cultivate more high-quality inter-disciplinary live-streaming e-commerce talents that meet the needs of industry development.

Li Yulin, Dean of the School of Trade and Tourism, and Chen Yueming, Secretary of the Party Committee of the School of Trade and Tourism, guide the competition

Group photo of participating teachers and students after the competition (Yang Geyao, deputy dean of practical training, is in the fourth from the left of the back row, and Zhou Yin, the chief instructor, is in the middle)

Live streaming competition of Miracle Team

Live streaming competition of First Dream Team

School Website Auditor: Yang Geyao, School of Trade and Tourism Management

College Website Auditor: Luo Shihua, the Publicity Department of the CPC LVTC Committee